Digital Brand Management
Move your career forward: Earn a certificate in digital brand management
Digital marketing has become an integral component of every business plan. It requires active participation in online media and knowledge of strategies for consumer interactions, multi-platform marketing and —at the core of these efforts — a brand's voice.
This online digital marketing certificate program provides industry insight and best practices for the rapidly changing world of smart technologies. Designed for newcomers in the online marketing and communications industry or professionals who desire increased digital savvy, students will build a knowledge base and strengthen résumé skills. Instructors include leading industry experts from businesses such as Adidas, the Portland Trailblazers, REI and Jive Software who have experience in online marketing strategy and execution.
Courses in the Digital Brand Management Certificate
- Digital Brand Strategies (Next course begins Jan. 26, 2015)
- Building a Digital Channel Content Strategy (Next course begins April 6, 2015)
- Search Engine Optimization and Search Engine Marketing (Next course begins June 15, 2015)
- Social Media, Mobile and Reputation Management Strategies (Next course begins Aug. 24, 2015)
Courses within the program may be taken individually or as an entire certificate. If you complete the entire certificate, you will be issued a digital badge from Oregon State University. Each online course is seven weeks in length and priced at $475 each plus a $50 non-refundable registration fee. Digital Brand Management certificate students course registration fee will be waived. Register for the certificate bundle (save $200).
The Digital Brand Management Certificate is a collaboration between OSU's School of Writing, Literature, and Film and Professional and Continuing Education.