Tools and Techniques to Develop a Successful Marketing Strategy

Designed For
Professionals who want to have a foundational understanding of marketing to make informed strategic decisions for their organization
Dates
March 19 – April 20, 2018
Delivery
Online | Instructor-led
Cost
$487 (+ $60 registration fee)
Length
Five weeks Plan for 3-8 hours of work per week
Units
2.5 Units | 25 Hours
Contact
PACE@oregonstate.edu
541-737-4197

Ask us about Corporate Training. We can customize this program to fit your organization's specific needs.

The best marketing strategies are data-driven, guided by clearly defined goals and tied to the overall business strategy. Effectual business leaders utilize contemporary marketing knowledge to ensure the engagement of their customers and the alignment of their organization’s business and marketing strategies. This course will allow you to build these skills while also learning how to communicate your organization’s story through a memorable and meaningful brand.

This expert-led online course provides you with the essential knowledge of current marketing practices and helps you develop skills to:

  • Understand contemporary principles on marketing, including identifying consumer behaviors, recognizing market opportunities and developing effective marketing plans
  • Make data-driven, strategic marketing decisions
  • Apply marketing decisions to products, services, pricing, place and promotion strategies
  • Develop a marketing plan that is closely aligned with business strategies

Upon completion of this course, you will be able to draw on these essential marketing concepts and theories to engage your customers, strategically approach your market and develop your organization's brand.

This course is a part of the Business Administration Certificate, which includes:

  • Understand the principles of marketing, including identifying consumer behaviors, recognizing market opportunities, and developing marketing plans
  • Make data-driven, strategic decisions on marketing
  • Apply marketing decisions on products and services, pricing, place, and promotion strategies
  • Develop a marketing plan that is aligned with business strategies