Tools and Techniques to Develop a Successful Marketing Strategy

Designed For
Professionals who want to have a foundational understanding of marketing to make informed strategic decisions for their organization
Dates
March 19 – April 20, 2018
Delivery
Online | Instructor-led
Cost
$487 (+ $60 registration fee)
Length
Five weeks Plan for 3-8 hours of work per week
Units
2.5 Units | 25 Hours
Contact
PACE@oregonstate.edu
541-737-4197

Ask us about Corporate Training. We can customize this program to fit your organization's specific needs.

The best marketing strategies are data-driven, guided by clearly defined goals, and tied to the overall business strategy. Business leaders with marketing knowledge can ensure that customers are successfully engaged and that marketing and business strategies are aligned. Successful leaders can also contribute to creating a memorable brand and communication their organization's story.

This course provides the essential knowledge of current marketing practices, tools, and research techniques for those new to the field. You will learn from highly qualified instructors with extensive marketing experience, gaining the tools and knowledge to:

  • Understand the principles of marketing, including identifying consumer behaviors, recognizing market opportunities, and developing marketing plans
  • Make data-driven, strategic decisions on marketing
  • Apply marketing decisions on products and services, pricing, place, and promotion strategies
  • Develop a marketing plan that is aligned with business strategies

The success of any business is dependent on building an engaged team with goals aligned with the organization's corporate strategy. Upon completion of this course, you will be able to draw on key marketing concepts and theories to engage your customers, strategically approach your market, and develop your organization's brand.

This course is a part of the Business Administration Certificate, which includes:

  • Understand the principles of marketing, including identifying consumer behaviors, recognizing market opportunities, and developing marketing plans
  • Make data-driven, strategic decisions on marketing
  • Apply marketing decisions on products and services, pricing, place, and promotion strategies
  • Develop a marketing plan that is aligned with business strategies