- Designed For
- Professionals looking to enter or advance in the areas related to sports, sports management, sports marketing, sports law, facilities, sports administration and more.
- August 27 - September 30, 2018
- Online | Instructor-led
- $487 (+$60 registration fee)
- Five weeks
Plan for 3-8 hours of work per week
- 2.0 Units | 20 Hours
Ask us about Corporate Training.
We can customize this program to fit your organization's specific needs.
Sports marketing has traditionally relied heavily on broadcast media to advertise teams, venues and events. As technology develops, however, more and more fans are moving online, and savvy sports marketers know how to effectively reach this audience, too. Our Sports Marketing Management course will show you how digital communities interact and give you strategies to leverage your online brand presence to take your current organization even further.
In this expert-led, online course, you will:
- Learn how to manage multiple social media and marketing platforms
- Create a streamlined and contemporary brand image
- Leverage the power of social media and digital marketing to advance the recognition of your team and organization
You will also work closely with instructor Mark Massari (VP for Van Wagner Sports and Entertainment) throughout the course. You will have an opportunity to create new models for marketing your brand and generating revenue. At the end, you will understand the role of market analysis, strategic planning and basic digital marketing tools and their role on your overall marketing strategy.
This course is a part of the Sports Management Certificate, which includes:
- Sports Facilities and Events Management
- Sports Marketing Management
- Fundraising and Capital Development Planning
- Sports Data Analytics
Oregon State University College Partnership
This program is offered in partnership with the Oregon State University College of Business.
Mark Massari is currently VP for Van Wagner Sports & Entertainment overseeing the West region for the national sports marketing and collegiate multimedia rights holder, which includes the West Coast Conference and several of its member institutions. Massari spent three years at Oregon State as Deputy Athletics Director and previously worked as the AD at UC-Santa Barbara. On the rights holder side, Mark has four years of experience from Learfield and three years managing broadcast sales for the NFL's San Francisco 49ers. Massari spent five years with the University of Miami (FL) directing the Hurricanes sports marketing efforts.
He serves on the Board of Directors for the national non-profit youth initiative Positive Coaching Alliance chapter in Portland, Oregon.
Mark is an instructor in the Warsaw Sports Marketing Center at the Lunquist College of Business at the University of Oregon.
The Napa, Calif., native was a four-year football student-student at Sacramento State University, earning a degree in history. He has a masters degree from Duquesne University.