- Designed For
- Individuals looking to enter or advance in areas related to sports, sports management, sports marketing, sports law, facilities, sports administration and more.
- August 27 - September 30, 2018
- Online | Instructor-led
- $487 (+$60 registration fee)
- Five weeks
Plan for 3-8 hours of work per week
- 2.0 Units | 20 Hours
Ask us about Corporate Training.
We can customize this program to fit your organization's specific needs.
Fundraising and capital development play an integral role in the management of a sports franchise. In this course, you will learn the essentials of successful and effective planning, development and management of fundraising projects.
Fundraising is present at all levels of sports management, from youth sports booster clubs to large scale development campaigns. This course will help you navigate major pitfalls of the fundraising world, including dependence on unstable sources of revenue, lack of diversity in incoming revenue streams, inexperience communications staff and more.
You will also learn how to:
- Effectively manage new growth from expanded fundraising
- Assess the current status of revenue generation capacity
- Develop and implement an effective plan for capital development
- Create a detailed plan to help others understand the strategic analysis behind your fundraising and capital development plans
This course is a part of the Sports Management Certificate, which includes:
Mark Massari is currently VP for Van Wagner Sports & Entertainment overseeing the West region for the national sports marketing and collegiate multimedia rights holder, which includes the West Coast Conference and several of its member institutions. Massari spent three years at Oregon State as Deputy Athletics Director and previously worked as the AD at UC-Santa Barbara. On the rights holder side, Mark has four years of experience from Learfield and three years managing broadcast sales for the NFL's San Francisco 49ers. Massari spent five years with the University of Miami (FL) directing the Hurricanes sports marketing efforts.
He serves on the Board of Directors for the national non-profit youth initiative Positive Coaching Alliance chapter in Portland, Oregon.
Mark is an instructor in the Warsaw Sports Marketing Center at the Lunquist College of Business at the University of Oregon.
The Napa, Calif., native was a four-year football student-student at Sacramento State University, earning a degree in history. He has a masters degree from Duquesne University.