Our expert-led social marketing course offers skills you need to manage marketing campaigns on Facebook, Twitter, Instagram, Snapchat and other social media and mobile channels.

Designed For
Designed for marketing and communications professionals, as well as other professionals and entrepreneurs seeking career advancement and improved business results through social media and mobile marketing
Dates
March 5 - April 22, 2018
Delivery
Online | Instructor-led
Cost
$475 (+ $60 registration fee)
Length
Seven weeks
Plan for 3-8 hours of work per week
Units
2.5 Units | 25 Hours
Talk to the Program Manager
Paula Matano
541-737-3690
paula.matano@oregonstate.edu
 
Ask us about Corporate Training.
We can customize this program to fit your organization's specific needs.

The evolution of online communication has allowed for greater, farther, and faster reach of your brand message but what are you saying? Social Media and Mobile Marketing will teach the art of identifying and engaging with key influencers in your market. Create succinct messages and how to deploy that message instantly to the on-the-go consumer with multiple devices. This course will focus on listening to your audience and managing your brand's reputation through social media and mobile devices.

Social Media: Put together a digital media tool kit to guide your reputation both online and off by building an effective content marketing and social media strategy. Explore social media platforms including Twitter, Facebook, LinkedIn, Instagram and Pinterest to identify and engage the target audience. Measure user engagement and evaluate marketing campaign efforts using key performance indicators (KPIs) for social media marketing with techniques that translate across industries.

Mobile Communication: As technology has evolved and media consumption skyrocketed, mobile communication fosters a rich environment to interact with end users through multiple digital platforms. Learn tips for writing and effective design across mobile platforms as well as the importance of responsive website design to consumers.

Reputation management: Is your company ready for the world of public relations? Manage your reputation by planning the appropriate message to send in both positive and crisis communication scenarios. Leverage digital technology to support your company mission and manage customer feedback across channels.

Social Media and Mobile Marketing Online Course is a part of the Digital Brand Management certificate series, which includes:

  1. Building a Digital Content Strategy
  2. Search Engine Optimization & Search Engine Marketing
  3. Social Media & Mobile Marketing  
  4. Digital Brand Strategies 
  • How to build brand awareness across multiple screens using written copy, video and social media.
  • Social media best practices and tracking methods.
  • How to track key performance indicators.
  • How to differentiate between social media channels and create appropriate content for each.
  • How to analyze brand management and triage case studies.
  • Real-world successes and failures.
  • Mirna Bard

    Mirna Bard is an internationally-recognized social business and digital strategy  consultant, mentor, and educator. She contributed the introductory chapter to the "The Big Book of Social Media Case Studies, Stories, Perspectives".

    As a highly regarded business adviser and digital strategy strategy consultant, Mirna inspires organizations and executives around the globe to leverage the Internet, so they can attract more powerful opportunities to their business.

    Since the beginning of her career, Mirna has been employed at prestigious advertising agencies and top organizations. Since 1996, she's worked with numerous brands, such as:

    * Taco Bell

    * Washington Mutual

    * Hilton Hotels

    * Taylor Made

    * Toshiba

    * Hoag Hospital

    * Kawasaki

    * Merrill Lynch

    * Avery

    * UCI

    * Ed Hardy

    * Guess?

    Throughout Mirna's career, her clients have constantly praised her genuine down-to-earth nature, energy, passion, consistency, reliability, resourcefulness, thoroughness, attention to detail, and hype-free approach.

    Mirna is now focusing helping aspiring consultants start, grow, and scale consulting businesses through her popular online program, Consult to Profit™.