Our online SEM course provides skills to help drive more traffic to your website - and advance your career or business.

Designed For
Designed for marketers, communicators and business owners, as well as any professionals desiring increased digital savvy.
January 8, 2018 - February 25, 2018
100% Online
$475 plus a $60 non-refundable registration fee

PLEASE NOTE: Between June 30th at 11am to July 1 at 12pm we will be performing a site update, and will not be able to accept credit card payments during that time. We apologize for the inconvenience. The system will be fully functional on July 1 after 12pm.

7 weeks
2.5 CEUs
Course Length
Twenty-five hours of coursework to be completed over a seven-week period

Check out three of our most popular digital marketing webinars and get instant insights and information about SEO, Adwords and mobile search.

Search Engine Marketing is an online SEM training course that covers today's best practices and strategies to improve performance in search engine result pages (SERPs) and pay-per-click advertising. Align your digital marketing strategy with search engine marketing techniques to accomplish business goals through both organic and paid website optimization.

Optimize your website and ads to outperform the competition. Drive traffic to your site by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image and landing page optimization.

Reach your site goals by combining strong search engine marketing practices with paid search strategies. This course will cover the basics of planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing. Manage and optimize your campaigns for improved performance and value-added content to be leveraged across all online channels. Measure the success of these techniques to evaluate what works best for website conversions.


Search Engine Marketing (SEM) is a part of the Digital Brand Management certificate series. Take all four courses and receive a digital badge, which you can show off on Facebook, LinkedIn and other social media platforms for friends, colleagues and potential employers to see! 

  • The mechanics of search engine optimization, analytics and data tracking.
  • How to leverage link building to establish website credibility.
  • How to create generate keyword-focused copy to improve SEO results.
  • Search marketing strategies by analyzing unique case studies.
  • Mike Moran

    Mike Moran is an author of the acclaimed book on internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's website for eight years, including IBM's original search marketing strategy. Mike also serves as a senior strategist with Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is certified as a Distinguished IT Specialist by The Open Group.  He is a Visiting Lecturer at the University of Virginia's Darden School of Business. He also writes for Search Engine Guide, Biznology.com, and various other blogs.

    Mike is a Certified Speaking Professional and frequently keynotes conferences worldwide on Internet marketing for marketers, public relations specialists, market researchers, and technologists.  

    Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 11 patents in search and retrieval technology. He led the integration of ibm.com's site search technologies and served as product manager for IBM's search and text analytics products.

  • Lynn Makela

    Lynn Makela has over 10 years of digital marketing experience focused in search, analytics, optimization, design, and social media strategies. Working at POSSIBLE, a global digital marketing agency, as the Associate Director of Search Media, she supports clients including Invisalign, Pella Windows and Doors, and Microsoft. Lynn has built digital marketing campaigns focused in lead generation, direct response, and awareness. With a self-improvement mantra, she believes in enabling others to lead and inspiring craftsmanship in a fast-paced, digital world.