Designed For
Designed for prospective and new small- to medium-sized food product business owners
Brand & Marketing Planning Online: August 31 - September 21, 2015
Development and Production Online:  October 5 - October 26, 2015
Business Planning, Legality and Financing Online: November 12-December 3, 2015
Logo and Label Design. Onsite in Bend, OR. November 7, 2015
Online, instructor-led
$299 per course
$100 discount for completing all three online courses
Course Length
3 weeks per online course
1 day onsite workshop

"The knowledge I gained has been tremendously helpful, as my husband and I are both chefs and see a future where we produce our own products.  I feel confident that we can be successful in the future because of what I learned in this course."

-Shannon Poynter, 2014 Recipe to Market Attendee


Food startups–from farmer's market stands to food carts to specialty products–have never been more popular, but starting a food product business from scratch takes planning and a thorough understanding of the legal and safety requirements of the industry.

Learn what it takes to successfully take your food concept to market with Recipe to Market Online, designed for both prospective and new small- to medium-sized food business owners. You'll discover the food safety and sanitation regulations and food business requirements necessary for food production and distribution. You'll also explore ways to efficiently produce food for consumers and ways to generate sales for your food startup through effective marketing and retailing. Along the way, you'll gain insight on the industry through the perspectives of successful food entrepreneurs for how to start a food business. You'll find this online coursework to be the recipe for success for your food business plan.

  • How to develop your food product business plan with production, distribution, marketing and retailing.
  • The various food business requirements to legally start a food business.
  • Food safety and sanitation regulations in a food production setting.
  • Insight about creating your own food startup from established food entrepreneurs.
  • Victor Willis

    As a consultant, brand strategist, entrepreneur, food scientist and writer, with over 20 years of experience in the food, drink and wellness sector, Victor Willis enjoys working with a wide spectrum of entrepreneurs and businesses from start ups to scale ups. Victor has worked in the UK, Japan, and the USA, for Safeway (Europe), Whitbread Brewing, Daymon Worldwide and the Fairtrade Foundation. Victor is well-versed in the multi-step process of brand and market development for different trade channels.

    His latest endeavour, Campbeltown Consulting, formed in 2010, was created to advise and support the development and scale up of profitable, values-driven food and drink brands from farm to fork and help CEO’s and their teams leverage their brands to meet key strategic objectives. With an innate curiosity about food systems, Victor not only delights in decoding and navigating the nuances of sustainable supply chains, he has the rare ability to bring together diverse stakeholders to create practical strategies for profitable growth.