Recipe to Market Online
Food start-ups–from farmer's market stands to food carts to specialty products–have never been more popular, but starting a food product business from scratch takes planning and a thorough understanding of the small food start-up challenges in the industry.
In the Recipe to Market online certificate, learn how to successfully take your food concept to market with a curriculum, designed for both prospective and new small- to medium-sized food business entrepreneurs. You'll discover the nuances of the food safety and sanitation regulations, proper market analysis and distribution planning and food business requirements necessary for production and success. You'll also explore ways to efficiently produce food for consumers and generate sales for your food start-up through effective marketing and retailing. Along the way, you'll gain industry insight from the perspectives of successful food entrepreneurs in Portland, Oregon and see how they started their food business. You'll find this online coursework to be the recipe for success with creating and launching your successful food venture.
Each course is $299 with a $100 off for those who take all three courses. The Food Writing elective is $250
Learn about food-labeling requirements, branding, promoting, packaging and trademarks for micro- and small-businesses. Explore available distribution channels from grocery retailers and food brokers to online markets and farmers markets.
Learn about food safety, FDA regulations, nutrition labeling and food processing requirements.
Create a business plan outline. Learn about regulations, profit models, and sustainability, business record keeping, finance and legal considerations for food production and distribution.
4. Food Writing (elective)
As a consultant, brand strategist, entrepreneur, food scientist and writer, with over 20 years of experience in the food, drink and wellness sector, Victor Willis enjoys working with a wide spectrum of entrepreneurs and businesses from start ups to scale ups.
Victor has worked in the UK, Japan and USA, for Safeway (Europe), Whitbread Brewing, Daymon Worldwide and the Fairtrade Foundation, Victor is well-versed in the multi-step process of brand and market development for different trade channels.
His latest endeavour, Campbeltown Consulting, formed in 2010, was created to advise and support the development and scale up of profitable, values-driven food and drink brands from farm to fork and help CEO’s and their teams leverage their brands to meet key strategic objectives.
With an innate curiosity about food systems, Victor not only delights in decoding and navigating the nuances of sustainable supply chains, he has the rare ability to bring together diverse stakeholders to create practical strategies for profitable growth.
Kristin Griffin has worked in editorial at America’s Test Kitchen and Da Capo Lifelong Press, where she edited cookbooks. Her writing has appeared or is forthcoming in The Oregonian, Portland Monthly, The Boston Phoenix and on Eat This Poem, among other publications. She teaches fiction and food writing at Oregon State University.