- August 31-September 21, 2015
Combine passion and market analysis to create a successful small food brand.
"The knowledge I gained has been tremendously helpful, as my husband and I are both chefs and see a future where we produce our own products. I feel confident that we can be successful in the future because of what I learned in this course."-Shannon Poynter, 2014 Recipe to Market Attendee
Innovative entrepreneurs are changing our food and drink choices for the better. Often with a focus on regionally sourced ingredients, vivid branding and values that resonate with consumers, startup companies from Portland, Oregon to Portland, Maine are seeing big growth. Our Recipe to Market: Brand and Market Planning course is designed to help combine your passion (and amazing ideas) for a food/drink business with affordable and accessible insight and guidance with a legendary industry pro.
These are just a few examples of the food and drink businesses we can help you launch or grow:
- Energy drinks or energy bars
- Baked goods/doughnuts
- Bottled teas or kombucha
- Nut butters
- Granola bars
- Ice cream
- Plus, many more!
We'll help you refine your brand to connect with the market and build the capability to collect and respond to feedback and market data.
Identify the best strategies for reaching your audience and understand your place within the market. With this strategy in your apron pocket, start to develop the branding for your start-up food business. Learn the best channels to promote and sell your product. This course will give you a structure and understanding of marketing and branding for small food entrepreneurs that will align strategic goals with practical business planning.
What You'll Learn
- Market planning analysis template for your start-up food product.
- How to plan the development of your brand and identity within the existing small food landscape.
- Key sales and promotion, pricing, and positioning strategies.
As a consultant, brand strategist, entrepreneur, food scientist and writer, with over 20 years of experience in the food, drink and wellness sector, Victor Willis enjoys working with a wide spectrum of entrepreneurs and businesses from start ups to scale ups. Victor has worked in the UK, Japan and the USA, for Safeway (Europe), Whitbread Brewing, Daymon Worldwide and the Fairtrade Foundation, Victor is well-versed in the multi-step process of brand and market development for different trade channels.
His latest endeavour, Campbeltown Consulting, formed in 2010, was created to advise and support the development and scale up of profitable, values-driven food and drink brands from farm to fork and help CEO’s and their teams leverage their brands to meet key strategic objectives. With an innate curiosity about food systems, Victor not only delights in decoding and navigating the nuances of sustainable supply chains, he has the rare ability to bring together diverse stakeholders to create practical strategies for profitable growth.