- Designed For
- Designed for marketing and communications professionals seeking certification in essential digital strategy, technology, social media and content development skills. Also provides invaluable connections to industry-leading marketing professionals from world-class agencies as well as their innovators.
- 100% Online
- Individual courses $475 + $60 registration fee
- 7 weeks per course; 28 weeks for certificate.
- 100 professional development units, 10 continuing education units
- May 8, 2017 - June 25, 2017: Search Engine Marketing (SEM)
- July 10, 2017 - August 27, 2017: Social Media and Mobile Marketing
- September 11, 2017 - October 29, 2017: Digital Brand Strategies
- Fall 2017: Building a Digital Channel Content Strategy
- Digital Badge
- Gain public recognition with your digital badge from Oregon State University!
Check out three of our most popular digital marketing webinars and get instant insights and information about SEO, Adwords and mobile search.
Knowing how to successfully market online can escalate your career and your earnings... on the other hand, not knowing can prove just as costly.
Are your skills up-to-date - or are you getting left behind?
Whether you're in marketing, communications or own your own business, OSU's Digital Brand Management Certificate can give you immediate benefits like:
- How to get found on the first page of Google (i.e., - more customer for less advertising money)
- How to harness social media and which channels you should be using
- How go get the most out of your branding
In short, you'll learn everything you'll need to be the go-to marketing person.
Why Learn Digital Marketing
Online marketing has become an integral component of every business plan. It requires active participation in online media and knowledge of strategies for consumer interactions, multi-platform marketing and —at the core of these efforts — a brand's voice.
Digital Marketing from OSU
Our real-world focus - driven by industry-leading marketing pros guiding each course- offers immediate benefits ranging from improved marketing results for your organization and serious career advancement opportunities.
This program connects you with the experts as you'll learn today's digital marketing best practices from industry leaders at companies such as Microsoft, Possible, Oregonian Media Group, Adidas, and Wieden+Kennedy.
As a participant, you'll learn from, and build connections with, these and other industry leaders - an OSU-exclusive experience. Priceless!
The Digital Brand Management four-course online program allows you to choose how you learn. Take any individual course you like or take all four courses to earn your online marketing credential from the trusted source in state-of-the-art marketing education.
The Digital Brand Management Certificate four-course program includes:
- Digital Brand Strategies
- Building a Digital Content Strategy
- Search Engine Optimization & Search Engine Marketing
- Social Media & Mobile Marketing
Upon completion of the Digital Brand Management certificate, you will receive a digital badge. Showcase your digital badge on Facebook, LinkedIn and other social media platforms to highlight this industry-leading credential with friends, colleagues and potential employers.