- Designed For
- Designed for marketing and communications professionals seeking certification in essential digital strategy, technology, social media and content development skills. Also provides invaluable connections to industry-leading marketing professionals from world-class agencies as well as their innovators.
- Digital Brand Strategies
- Building a Digital Content Strategy
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Developing a Social Media Plan
- Online | Instructor-led
- Each course takes 5-7 weeks to complete
Plan for 3-8 hours of work per week
- 10.0 Units | 100 Hours
Ask us about Corporate Training.
We can customize this program to fit your organization's specific needs.
Knowing how to successfully market online can escalate your career and your earnings... on the other hand, not knowing can prove just as costly.
Online marketing has become an integral component of every business plan. It requires active participation in online media and knowledge of strategies for consumer interactions, multi-platform marketing and —at the core of these efforts — a brand's voice.
Our real-world focus - driven by industry-leading marketing pros guiding each course- offers immediate benefits ranging from improved marketing results for your organization and serious career advancement opportunities.
This program connects you with the experts as you'll learn today's digital marketing best practices from industry leaders at companies such as Microsoft, Possible, Oregonian Media Group, Adidas, and Wieden+Kennedy.
As a participant, you'll learn from, and build connections with, these and other industry leaders - an OSU-exclusive experience. Priceless!
Upon completion of the Digital Brand Management certificate, you will receive a digital badge. Showcase your digital badge on Facebook, LinkedIn and other social media platforms to highlight this industry-leading credential with friends, colleagues and potential employers.
This course is a collaboration with OSU College of Business.
What You'll Learn
- How to get found on the first page of Google
- How to harness social media and which channels you should be using
- How to get the most out of your branding
- SEO, SEM and AdWords
In this series
Mirna Bard is an internationally-recognized social business and digital strategy consultant, mentor, and educator. She contributed the introductory chapter to the "The Big Book of Social Media Case Studies, Stories, Perspectives".
As a highly regarded business adviser and digital strategy strategy consultant, Mirna inspires organizations and executives around the globe to leverage the Internet, so they can attract more powerful opportunities to their business.
Since the beginning of her career, Mirna has been employed at prestigious advertising agencies and top organizations. Since 1996, she's worked with numerous brands, such as:
* Taco Bell
* Washington Mutual
* Hilton Hotels
* Taylor Made
* Hoag Hospital
* Merrill Lynch
* Ed Hardy
Throughout Mirna's career, her clients have constantly praised her genuine down-to-earth nature, energy, passion, consistency, reliability, resourcefulness, thoroughness, attention to detail, and hype-free approach.
Mirna is now focusing helping aspiring consultants start, grow, and scale consulting businesses through her popular online program, Consult to Profit™.
Hallie Janssen has spent over 20 years leading marketing strategies in-house and consulting for B2B, B2C and non-profit agencies. She currently leads B2B marketing strategy for sales at Opal, the leading marketing collaboration platform backing brands like REI, Starbucks, Microsoft and Airbnb. Prior to Opal, Janssen led the rebrand of The Oregonian and OregonLive, built an in-house creative agency and launched an events business as the Oregonian Media Group's Vice President of Marketing. Her B2C experience includes serving as the Director of eCommerce Marketing for Columbia Sportswear, leading digital marketing for Columbia, Mountain Hardwear, SOREL, and Montrail.