- Designed For
- Designed for marketing and communications professionals, as well as other professionals and entrepreneurs seeking career advancement and improved business results through social media and mobile marketing
- Online | Instructor-led
- Six weeks
Plan for 3-8 hours of work per week
- 2.5 Units | 25 Hours
Ask us about Corporate Training.
We can customize this program to fit your organization's specific needs.
With the rise and popularity of social media platforms, we all understand that social media is not a fad, but part of personal and business life.
Building a scalable strategy that integrates all business processes, has not only become important, but critical for any size business that wants to communicate and build a relationship with its audience.
Why Build a Scalable Social Media Plan
With this expert-led online course, you'll learn how to implement a complete three step strategic framework and create a scalable social media strategy to gain a complete understanding of the POST (people, objectives, strategy, and technology) process.
During the course you'll explore cohesive strategies that integrate social media marketing into sound business practices and methodologies for implementing tactics and social media channels to achieve organizational business and brand objectives.
In essence, this course can help you quickly master digital marketing and social media.
Who Should Learn Social Media Marketing
All business professionals will benefit from understanding the importance of social media and how it plays a role in business processes, such as:
- Marketing and advertising
- Communication and public relations
- Customer service
- Human resources
If you're already in marketing and communications, or tasked with planning and integrating social media into your organizations, this course can accelerate your results and give you the confidence to take action and represent your brand.
If you're not in marketing and communications, this course can be your way in, by applying what you learn and showing value.
Learn from the Social Media Expert
In this course, you'll be learning from Mirna Bard, who is an internationally-recognized social business and digital strategy consultant, mentor, and educator. She is a highly regarded business adviser and digital strategy consultant, and has worked at prestigious advertising agencies numerous brands like Hilton Hotels, Toshiba, and Merrill Lynch.
With the online format, you can learn from Mirna and connect with peers without having to give up your schedule. Rather than driving to campus or losing your personal and professional time, you get to choose when it's most convenient to you and your schedule.
Just like a traditional classroom, you’ll be able to ask questions, share notes and make plans to study with classmates. And you don't need to be a tech-wizard. Once you register, we'll send you directions on how/when to get started with Mirna's course.
Here's your opportunity to take you and your brand to the next level!
Digital Brand Strategies is a part of the Digital Brand Management certificate series, which includes:
- Building a Digital Content Strategy
- Search Engine Optimization & Search Engine Marketing
- Social Media & Mobile Marketing
- Digital Brand Strategies
This course is a collaboration with OSU College of Business.
What You'll Learn
- Develop a sustainable and scalable social media strategy.
- Select appropriate channels, tools, platforms and applications for effective use of social media.
- Set appropriate measurable objectives for your organization.
- Determine elements of social media policy.
- Determine content marketing micro-plan.
- Present appropriate success measures and metrics.
Mirna Bard is an internationally-recognized social business and digital strategy consultant, mentor, and educator. She contributed the introductory chapter to the "The Big Book of Social Media Case Studies, Stories, Perspectives".
As a highly regarded business adviser and digital strategy strategy consultant, Mirna inspires organizations and executives around the globe to leverage the Internet, so they can attract more powerful opportunities to their business.
Since the beginning of her career, Mirna has been employed at prestigious advertising agencies and top organizations. Since 1996, she's worked with numerous brands, such as:
* Taco Bell
* Washington Mutual
* Hilton Hotels
* Taylor Made
* Hoag Hospital
* Merrill Lynch
* Ed Hardy
Throughout Mirna's career, her clients have constantly praised her genuine down-to-earth nature, energy, passion, consistency, reliability, resourcefulness, thoroughness, attention to detail, and hype-free approach.
Mirna is now focusing helping aspiring consultants start, grow, and scale consulting businesses through her popular online program, Consult to Profit™.