- Designed For
- Professionals who are interested in creating compelling, engaging and profitable internet marketing strategies.
- June 4 - July 15, 2018
- Online | Instructor-led
- $647 (+ $60 registration fee)
- Six weeks
Plan for 3-6 hours of work per week
- 2.5 Units | 25 Hours
- Required Textbook
- Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
Ask us about Corporate Training. We can customize this program to fit your organization's specific needs.
Storytelling is key to communicating your message and brand, but the way we tell and consume these stories has changed drastically over the years. Gone are the days where these narratives arrive in a few predetermined formats as we now take in media across a variety of platforms. Our Transmedia Storytelling course helps you develop your skills in storytelling and apply those to a variety of formats and media, allowing you to reach and impact your audience, no matter where they may be.
Stories help provide context for your audience outside their immediate knowledge of your brand. Transmedia storytelling helps you flesh out critical information, backstory and details through multiple forms of media.
In this expert-led online course, you'll consider and construct your multiple narratives and develop strategies to deploy these stories across a variety of genres that include comic books, film, television programs, web content, mobile content, social networks and games. In the end, you will create an engaging and immersive experience that reaches your audience and captures their attention in exciting new ways.
This course is part of the Advanced Digital Marketing Certificate, which includes:
What You'll Learn
- Demonstrate an understanding of the difference between mono, multi and transmedia storytelling
- Create a compelling transmedia narrative for a brand of your choice
- Identify multiple media types that are appropriate to the narrative being created
- Build a transmedia storytelling strategy for a business
Jeff Marcoux is Vice President of Product Marketing & Customer Experience Solutions at Teletech focused on helping brands deliver experiences that reflect the very best of humanity. He has driven cross product and team collaboration, digital transformation, supported multiple product releases, bringing new products to market, innovative marketing strategies, channel development, and acquisition integration work. He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Jeff is a marketing growth hacker, CX evangelists, martech expert, and brings entrepreneurial innovation to a big tech world. Additionally, Marcoux is a prominent customer experience and marketing speaker, and an adjunct professor of marketing for UC Irvine & Oregon State University. He attended the University of Washington where he received his MBA in Leadership and Certificate in Technology Entrepreneurship.