Transmedia Storytelling Marketing Engages Your Audience Across Media, Expanding Your Brand into a more Immersive Experience

Designed For
Product managers, digital marketers, social media strategists and business leaders who wish to increase revenue, retention rates and marketing ROI.
Dates
October 30 - December 11, 2017
Delivery
Online | Instructor-led
Cost
$647 (+ $60 registration fee)
Length
Six weeks
Plan for 3-6 hours of work per week
Units
2.5 Units | 25 Hours
Required Textbook
Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
Natasha Hritzuk
Amazon Link
Contact
PACE@oregonstate.edu
541-737-4197

Ask us about Corporate Training. We can customize this program to fit your organization's specific needs.

Transmedia storytelling applies the ancient art of storytelling to new media forms, bringing new opportunities that dramatically impact marketing strategies and brand value. Storytelling, always the power behind successful marketing, must be adapted to this new, interactive media landscape. A good story is the key to marketing, public relations and social advocacy because it is essential for audience engagement. Stories and narratives provide the context that audiences need so that information, actions and emotions have persuasive impact and personal relevance.

Transmedia storytelling in marketing engages audiences across media, multi-dimensionally. Critical information, back story and details of an ongoing narrative are provided through multiple media means - such as comic books, films, television programs, web content, mobile content, social networks, and games-creating a more expansive and immersive experience than traditional marketing.

 

This course is part of the Advanced Digital Marketing Certificate, which includes:

  • Demonstrate an understanding of the difference between mono, multi, and transmedia storytelling
  • Create a compelling transmedia narrative for a brand of your choice
  • Identify multiple media types that are appropriate to the narrative being created
  • Build a transmedia storytelling strategy for a business
  • Jeff Marcoux

     Marketing Training with Jeff Marcoux

    Jeff Marcoux is Vice President of Product Marketing & Customer Experience Solutions at Teletech focused on helping brands deliver experiences that reflect the very best of humanity. He has driven cross product and team collaboration, digital transformation, supported multiple product releases, bringing new products to market, innovative marketing strategies, channel development, and acquisition integration work. He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Jeff is a marketing growth hacker, CX evangelists, martech expert, and brings entrepreneurial innovation to a big tech world. Additionally, Marcoux is a prominent customer experience and marketing speaker, and an adjunct professor of marketing for UC Irvine & Oregon State University. He attended the University of Washington where he received his MBA in Leadership and Certificate in Technology Entrepreneurship.