Earn a Digital Marketing Certificate from Oregon State University and accelerate your results in social, content and transmedia marketing

Designed For
Professionals who are interested in creating compelling, engaging and profitable internet marketing schemes
Dates
Transmedia Marketing Through Storytelling
October 30 - December 11, 2017
Advanced Digital Marketing for B2B
January 8 - February 18, 2018
Internet and Social Media Audience Profiling
March 5 - April 15, 2018
Content Marketing
April 23 - May 27, 2018
Delivery
Online | Instructor-led
Cost
Full Certificate: $2,588
Individual Course: $647 (+$60 registration fee, per course)
Length
Each course takes six weeks to complete
The full certificate can be completed in 30 weeks
Plan for 3-8 hours of work per week
Units
10.0 Units | 100 Hours
Contact
PACE@oregonstate.edu
541-737-4197

Ask us about Corporate Training. We can customize this program to fit your organization's specific needs.

This new four course Digital Marketing Certificate delivers the proven digital marketing training and tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives.

Digital marketing is more than just posts - creating a compelling and engaging content strategy will ensure you support your customer through the buyer journey lifecycle.

Each digital marketing course is intended to dive deep into the world of digital marketing and help you craft a story to brand your organization. In this series, you'll learn how to define your audience, which can help with targeted advertising, website design, inbound, SEO as well as help you evaluate the effectiveness of your marketing strategies through hands on case studies.

 

Digital Marketing Certificate at Oregon State University

Achieve Public Recognition from Oregon State University

Once you have completed the four courses, you'll receive a prestigious Advanced Digital Marketing Certificate from Oregon State University to display your qualifications. In addition, you will receive a digital badge, which you can share via Facebook, LinkedIn and other social media platforms to highlight this industry-leading credential.

  • Understand what audience segmentation is and use tools, techniques and research strategies to build profiles.
  • Evaluate case studies to create proposals for different audiences around marketing strategy, social media outlets, and metrics.
  • Develop strategy outlines and documents for transmedia storytelling.
  • Develop actionable content marketing goals by optimizing search content, identifying content around buyer journey, and building a content marketing team.
  • Understand the difference between C2B and B2B market audiences and how engage hard-to-reach businesses.
  • Jeff Marcoux

     Marketing Training with Jeff Marcoux

    Jeff Marcoux is Vice President of Product Marketing & Customer Experience Solutions at Teletech focused on helping brands deliver experiences that reflect the very best of humanity. He has driven cross product and team collaboration, digital transformation, supported multiple product releases, bringing new products to market, innovative marketing strategies, channel development, and acquisition integration work. He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Jeff is a marketing growth hacker, CX evangelists, martech expert, and brings entrepreneurial innovation to a big tech world. Additionally, Marcoux is a prominent customer experience and marketing speaker, and an adjunct professor of marketing for UC Irvine & Oregon State University. He attended the University of Washington where he received his MBA in Leadership and Certificate in Technology Entrepreneurship.