- Designed For
- Professionals who are interested in creating compelling, engaging and profitable internet marketing strategies.
- January 8 - February 18, 2018
- Online | Instructor-led
- $647 (+ $60 registration fee)
- Six weeks
Plan for 3-8 hours of work per week
- 2.5 Units | 25 Hours
Ask us about Corporate Training. We can customize this program to fit your organization's specific needs.
Business-to-business transactions (the process where one company buys products or services from another) make up the majority of business transactions. The way these businesses interact is rarely static, however, which leaves ample opportunity for growth and new partnerships. In our Business-to-Business (B2B) marketing course, you will study this critical area and consider the multiple ways you present your organization and brand to other businesses.
In our expert-led online course, you will develop data-driven strategies to engage other businesses with your brand. You will gain effective tools to reach otherwise hard-to-reach associates and develop strategies to motivate your business contacts. You will also learn how to build lasting relationships with the individuals in these businesses, no matter their role in your organization.
This course is part of the Advanced Digital Marketing Certificate, which includes:
What You'll Learn
- Understand crucial strategies for engaging with difficult to reach businesses
- Differentiate between C2B and B2B marketing strategies
- Create aligned marketing content for social, mobile and web platforms aimed at B2B customers
- Develop an effective marketing plan that strategically identifies business needs and relationship development
Jeff Marcoux is Vice President of Product Marketing & Customer Experience Solutions at Teletech focused on helping brands deliver experiences that reflect the very best of humanity. He has driven cross product and team collaboration, digital transformation, supported multiple product releases, bringing new products to market, innovative marketing strategies, channel development, and acquisition integration work. He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Jeff is a marketing growth hacker, CX evangelists, martech expert, and brings entrepreneurial innovation to a big tech world. Additionally, Marcoux is a prominent customer experience and marketing speaker, and an adjunct professor of marketing for UC Irvine & Oregon State University. He attended the University of Washington where he received his MBA in Leadership and Certificate in Technology Entrepreneurship.